Skematic NYC — Full-Stack Infrastructure & Solutions
Sheet · Custom Web
Service · Custom Web Development

Custom web builds.

Bespoke marketing sites, content platforms, and conversion-tuned digital experiences — engineered for performance, accessibility, and the way your team actually works.

Nuxt 3 · Remix · TS
Performance-budgeted
CMS-flexible
Sheet 01 · Overview

Built for the brief — not the template marketplace.

Custom web development means starting from the business problem, not a starter theme. We model your content, your conversion flow, your audience, and your editorial workflow first — then build the system that fits.

Every site ships with a performance budget, structured data, accessibility baked in, and a CMS layer your team can actually use. No “developer-only” content fields. No mysterious WordPress plugins. No JavaScript bloat shipped to first paint.

The result is a site that loads fast on real-world networks, ranks well on real-world SERPs, and stays fast a year later when the team has added 80 more pages.

Sheet 02 · Schedule of Capabilities

Capabilities delivered.

6 core areas
Scoped per brief
CW-01

Marketing Sites

Editorial-grade marketing sites with intentional typography, motion, and component systems. Built in Nuxt with edge or static rendering.

Nuxt 3StaticEdge
CW-02

Content Platforms

CMS-backed publishing systems for editorial teams. Nuxt Content, Storyblok, Sanity, or bespoke headless pipelines.

Nuxt ContentStoryblokSanity
CW-03

Conversion Flows

Multi-step forms, gated content, lead routing, HubSpot or Mailchimp wiring, and analytics instrumentation that actually answers the question.

FormsHubSpotGTM
CW-04

Design Systems

Token-driven component libraries documented end-to-end. Tailwind plus design tokens; ready for future engineers to extend.

TokensTailwindStorybook
CW-05

SEO Foundations

Semantic HTML, JSON-LD structured data, sitemap generation, canonicalization, and Core Web Vitals tuning — shipped on day one.

Schema.orgCWVSitemaps
CW-06

Accessibility

WCAG 2.1 AA-aligned components, keyboard navigation, screen-reader semantics, and reduced-motion support across the build.

WCAGA11yARIA
Sheet 03 · Process

How we build.

  1. Phase 01

    Discovery

    Audience, content model, conversion goals, editorial workflow, and competitor scan. Output: a written brief and a sitemap.

  2. Phase 02

    Design & systems

    Component-led design in browser and Figma. Tokens, type, spacing, and motion locked before page composition begins.

  3. Phase 03

    Build & CMS

    Components built once, composed many times. CMS schema and content workflows configured for editors, not engineers.

  4. Phase 04

    Launch & hand-off

    Performance budget verified. SEO checklist closed. Editorial team trained. Code documented. Site live.

Sheet 04 · Stack

Tools we reach for.

Nuxt 3RemixVue 3TypeScriptTailwind CSSNuxt ContentStoryblokSanityNotion APIGSAPThree.jsPostgreSQLFirebase
Sheet 05 · FAQ

Questions, answered.

When should I commission a custom web build instead of a template?

When your business logic, content model, or conversion flow does not fit cleanly into a template — or when performance, SEO, or differentiation matters enough that "fine" is not good enough.

How long does a custom web project take?

Marketing-grade builds ship in 6-10 weeks. Larger platforms with auth, dashboards, or integrations run 10-20 weeks. We scope to milestones, not vague Gantt charts.

Will the site be easy to update without a developer?

Yes when that is the goal. We pair custom frontends with CMS layers (Nuxt Content, Storyblok, Sanity, or Notion-backed) so content owners can ship without filing tickets.

Do you handle SEO and Core Web Vitals?

SEO is part of the build, not a bolt-on. We work to a Lighthouse and Core Web Vitals budget, ship semantic HTML, structured data, and clean URLs by default.

What stack do you use for custom web builds?

Nuxt 3 (Vue) or Remix for most engagements, with TypeScript everywhere, a Node.js API tier when needed, and PostgreSQL or Firebase behind it.

Sheet 07 · Start a brief

Got a site to build?

Send us the goals and the constraints. We'll come back with a sitemap, a stack recommendation, and a delivery plan.

See the work →