Field notes from the studio.
Engineering essays on Shopify Plus, headless commerce, Nuxt, performance, and the work of shipping production web systems that hold up over time.
The first essays are in the press.
We are putting the same care into our writing that we put into our builds. Until the first essays are published, here is the editorial schedule — the topics we are working through, color-keyed to the services we ship.
Topics in rotation.
Shopify Plus
Functions, Flow, Markets, B2B, and the leverage Plus actually offers when you use it.
Headless Commerce
Hydrogen, Remix, custom storefronts — and when headless is genuinely worth the complexity.
Nuxt & Vue
Composition API patterns, Nitro server, edge rendering, and Pinia at scale.
Performance
Core Web Vitals tuning, third-party reduction, image strategy, and field-data discipline.
Infrastructure
DigitalOcean, Cloudflare, CI/CD pipelines, monitoring, and the operational shape of long-lived systems.
Migrations
Replatforming to Shopify or Plus without losing SEO equity, customers, or operational continuity.
Got a build worth writing about?
Tell us what you are building. The most interesting briefs tend to become the essays we publish.