Field notes from the studio.
Engineering essays on Shopify Plus, headless commerce, Nuxt, performance, and the work of shipping production web systems that hold up over time.
Essays from the studio.
What Shopify Plus Actually Buys You
Plus is not regular Shopify with a bigger invoice. It is a different toolset — Functions, Flow, Markets, B2B, checkout extensibility — and most merchants pay for it without using it. Here is when the upgrade earns its keep.
When Headless Commerce Is Worth It (And When a Liquid Theme Wins)
Headless is not a default. It buys you design freedom and performance ceilings Liquid cannot reach, and it charges you infrastructure and operational complexity in return. Here is how we decide which side of that trade a store falls on.
Nuxt at Scale: Composition Patterns, Nitro, and Pinia Discipline
Nuxt 3 is easy to start and easy to make a mess of. The patterns that keep a large Nuxt app maintainable — disciplined composables, Nitro on the server, the right rendering mode per route, and restraint with Pinia — are the ones worth getting right early.
Core Web Vitals Discipline: Tune to Field Data, Not Lab Scores
A green Lighthouse score on your laptop means little. INP, LCP, and CLS are measured on real users in the field, and that is where the ranking signal and the conversion impact live. Here is the discipline that moves the metrics that count.
The Operational Shape of Infrastructure That Lasts
Systems that survive for years are not the ones built on the trendiest stack. They are the ones with boring, legible operations — predictable hosting, a CDN doing real work, CI/CD you trust, and monitoring that tells you where it hurts before the customer does.
Replatforming to Shopify Without Losing Your SEO
The scariest day of a migration is the one rankings drop and do not come back. They do not have to. Treating SEO, data integrity, and operational continuity as load-bearing — not launch-week afterthoughts — is how you replatform without losing what you built.
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